Senior Manager, SoFi Plus Member Acquisition

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role: We are seeking a Senior Manager, SoFi Plus Member Acquisition to help accelerate the growth of SoFi Plus within the Member Business Unit. This role will focus on overall acquisition strategies and tactics, defining our segmentation strategy, leading the development and optimization of member signup experiences across teams, and tracking all acquisition placements and performance. Success in this role will directly support our ambition to serve millions of SoFi Plus members with the best financial services subscription in the world. The role will be directly responsible for sizing addressable market opportunities, establishing key segments, and determining the unique value propositions that will resonate most for each segment. They will determine how best to address segment growth through each acquisition channel, and build the measurement framework to track impression coverage and performance, along with optimization targets. They will work cross-functionally with Product, Marketing, Data Science, Design, Engineering, Operations, and business stakeholders to launch new acquisition placements, manage l…