Sr. Event Marketing Manager, Field Programming

MKTQ327R37 As Senior Event Marketing Manager at Databricks, you will report to the Director of Corporate Events and collaborate with global teams. You will lead field initiatives and sales enablement for major events like the Data + AI Summit and World Tour. Your focus will be delivering premium field experiences, activating Sales colleagues, refining workflows, and strengthening cross-functional alignment to scale these programs and their business impact. Impact Statement Within the first one to two years, success in this role will look like: • Flagship events such as Data + AI Summit and World Tour are consistently treated as strategic field growth engines, with clear motions that translate event engagement into high-quality opportunities and healthy pipeline for priority and strategic accounts. • Clear targeting frameworks (including quotas, eligibility to attend, and strategic account selection) are defined with sales leadership, so the right customers, partners, and reps are prioritized for each program. • Field teams have a simple, repeatable event playbook (pre-, during, and post-event) that is widely adopted, with strong participation in event campaigns and follow-up activities from sales, marketing, and partner teams. • Attendee and customer experiences across field-focused programs are cohesive and premium from invitation through post-event follow-up, resulting in stronger relationships with strategic accounts, partners, and executive stakeholders. • Event performance is transparently tracked through agreed-upon dashboards and reports built in partnership with analytics and operations, giving leaders clear visibility into attendance, engagement, and downstream revenue impact to inform future investment decisions. • Lead flow from events into sales systems is r…